Enjoying My Website?
This website was created in my personal time. If you can afford to buy me a coffee as my reward for my efforts, I would really appreciate it!
(NZ $5 secure payment via Paypal)
MOZ – OPEN SITE EXPLORER:
You can use this tool for free, but with a limited data set returned in results of any tests.
In this tool you can run comparisons between sites – handy for analysing where your page stands against rank competitors and can indicate where your improvement opportunities lie.
This is an extensive tool which I won’t detail much further here.
MOZ – ON PAGE GRADER:
A paid-only tool for grading individual web pages based on the SEO metrics and keyword distribution and density. I’m making mention of this because it can be a handy tool for automation of a report that you can share with clients (show grades from A+ down to F-). This tool is OK if you struggle to compile a report yourself, or need some tips on how to implement keywords, but it doesn’t replace real experience. Don’t rely on it too much as a working SEO tool in my opinion.
OTHER MOZ PRO TOOLS:
- Fresh Web Explorer
- Rank Tracker
- On-Page Grader (as per above)
- Keyword Difficulty
- Crawl Test
These are paid tools. Priced upwards of USD$99 per month based on the number of keywords and SEO campaigns one wishes to check against.
I don’t currently use any of these SEO tools for my work and tend to feel it’s too easy to chase metrics or ‘get lost’ in the data. I would however recommend these tools to someone in the learning phase of SEO services or as an external backstop to support their work on clients’ sites, but would expect they could leave the tools behind in time and when experience becomes great enough.