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Here’s an overview of some of the SEO tools I have used in the past, or are currently using. Some of these are by subscription or license only, so be aware it’s not all free, the very best tool of the lot for organic SEO is free from Google. I’m talking about Google Search Console of course, so let’s start with that one.
Google Webmaster Central Blog
This is a great resource if you want to learn from others and share problems that you have in solving your own SEO challenges. There are many very experienced users on these forums who will give you some great pointers. Just be aware that because it’s open to the public, don’t share your client’s data there, and be prepared to have to look closely at all advice you get for the possibility that it’s incorrect. The members’ experience in helping others members in this community are clearly shown by their contribution ratings, which is usually a clue as to whose advice is more reliable. At the end of the day, you might end up trying a few things that don’t work, until you discover one thing that does.
My IP Neighbours
This tool is great for detecting what other websites are using the same server neighbourhood as you or your clients’ site. It’s useful when there seems to be no other reason for poor progression in page-rank or even a reduction in page-rank. Websites sharing your IP location on the same server can affect how your site performs, and also whether it may be associated by search engines with ‘undesirable’ or ‘restricted’ behaviour online. A common example would be if an eCommerce website was hosted on a server that also hosts pornographic content. This may have a negative effect on the eCommerce site’s rank, even though the two sites bear no other relationship..
This is a great tool for locating websites or pages with particular attributes, like for example: all .co.nz websites that mention the location “Auckland City” on a page which includes the word “contact” in the URL or title. This will return a high probability that the web pages are the Contact Us page, and that the website serves only New Zealand, and that the business location might be located in Auckland City. To make this tool work most powerfully, you do need to know how to write advanced search parameters as well. An example of the above search parameter would be as follows:
inurl:.co.nz AND inurl:contact “Auckland City”
Test this by copying and pasting the above into your Google search box and hit enter (or click here to view). Observe the highlighted text in the search results page.
One way this might be helpful for you is if you want to market to a specific genre, or research that specific genre to assist in your own SEO campaigns.
You can also use such searches to return identifiable or regular structures in websites, like from certain CMS makers with inflexible structure. Revealing commonalities in their structure and using that inside an advanced search parameter makes it possible to seek out all websites built by a certain company for example. Understanding how to track down data like that can assist enormously in determining some ranking factors, or even helping you expand your business via some very clever targeting.
Google Page Speed Insights Tool
This tool is both a user experience measurement tool and an SEO tool in one. It reports on page load speed for any given web page, and will indicate where any issues lie. Try to resolve all of the ‘should fix’ issues noted in the list, no matter how long they take you – it’s a good investment of time for your UX, and you may even gain rank from it. Load speed is definitely an SEO ranking factor, and at time of writing this content, Google is testing a SERPs display icon showing which website have speed performance issues. Google do not want users having a poor experience due to slow websites.
You can use this tool to measure the speed of the page-load in both desktop and mobile mode.
Google MyBusiness App for Android
A great app for managing Google+ business pages.
Google Analytics App for Android
Obviously: follow analytics data on your Android device.
Bing Keyword Tool
Here’s the link:
Bing Keyword Tool.
I don’t like this tool personally. Have a play. Perhaps you will prefer it, but keep in mind it doesn’t represent a very large search statistic in NZ compared to Google.
Bing Webmaster Tools
Here’s the link to Bing’s equivalent of GSC:
Bing Webmaster Tools.