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Yahoo – a search engine I almost never use. Our SEO work does help get rank there though. Mainly our SEO work concentrates on what Google thinks of your website, solely because it’s the most-used search engine in New Zealand and Australia, but we’d be happy to check out how you’re doing in Yahoo / Bing too and give you some pointers. Generally, the SEO that works for Yahoo and Bing is the SEO that worked for Google about 18 months – 2 years ago. Their systems are somewhat less sophisticated.
Yandex – another search engine, based in the Russian Federation.
Zone File – the file that contains instructions on how traffic for your domain name is supposed to be directed. Traffic to the domain name itself (for example “crankedseo.com”) is sent to a hosting platform at a given IP address where this website is hosted, but firstname.lastname@example.org is not directed there – it may be directed to a gmail account, or to some other place. Also subdomain.crankedseo.com may be directed to a different hosting platform, and possibly not even in the same country. Zone files can have any number of address records in them to direct any combination of address type to its rightful location. The zone file is typically hosted with the domain name provider, but may also be hosted elsewhere so long as the domain is configured to direct nameserver queries to the right location.
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200 – the HTTP status code for ‘OK’ – the web page is displayed with no problems. This is the usual status code you have for your web pages..
301 – the HTTP status code for a web page that has been permanently removed and redirected to a different page. You should use 301 redirects every time you want to remove a ranked web page from your website. For best SEO, you should redirect the page to the next closest page in relevance. It may well be the exact same content, but on a different URL. Whenever you redirect a page, you may lose some of its ranking power, so this should be avoided if possible. When redesigning your website on a different CMS with different URL structures and behaviour, you may have no choice but to use new URLs and set 301 redirects. 301 redirects pass approximately 90% of their page-rank to the new URL, but that is only temporary because the new page will settle on its own rank in time. i.e. if your old page had excellent pagerank but your new page doesn’t deserve the same pagerank, it will eventually be lost and the new lower pagerank value assigned to the new page.
302 – the HTTP status for a temporary redirection.
404 – the HTTP status for any URL that is called but cannot be located. In other words, it may be a page URL that no longer exists and doesn’t have a 301 redirect to a new page, or you may have deleted an image or other kind of resource and the link to that resource hasn’t been 301’s to a new resource. Same issue really. You can track your 404 errors as Google sees them in Google Search Console. These should ideally all be redirected. If you don’t have a new page to redirect to, because you have permanently removed the information from your site, you could consider setting a custom 404 page that give details to the user with suggestions of other content they might like to see instead. If really nothing is suitable, you should redirect to the home page or category landing page that gives the best possible user experience based on the expectation of the user. If you have internal or external links flowing to missing URLs, always update the link first. You may not have any influence over bookmarked links, which is why you should keep 301s active for as long as bookmarks are sending referrals. 404 errors can affect your SEO, especially when your resource that was supposed to be at the specified URL has rank. You can temporarily preserve most of the rank via a 301 redirect, but the actual rank the new URL gets in the long term depends entirely on its own features.
500 – the HTTP status for an internal server error at the hosting server. There can be many causes to this error, and you may need a server specialist to sort it out. These errors are a serious issue for SEO because Google will be experiencing the same issue and may look unfavourably on your site or URLs if this sort of error is common.
503 – the HTTP status for an unavailable service. Usually for temporary problems, but regular occurrence can cause SEO problems. If your site regularly encounters 5XX errors, consider discussing with your hosting provider to resolve, or change hosting provider. For a full list of HTTP status codes, view this link.
The defenitions here are provided in my own words and reflect my understanding of them. Sorry if I get something wrong. All content is protected by Copyright law.