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Viral Marketing – the occurrence of marketing that is spread exponentially by users in a fairly short space of time. This usually happens by accident. It seldom works if planned. Many business owners think that have a chance of having this happen with their digital marketing, but the reality is that it’s very unlikely to ever happen. Some agencies offer this service to their clients with hugely varying levels of success.
Vertical – marketing talk for a niche or genre that a particular agency might specialise in.
White Hat SEO – this is the kind of SEO work that I practice. It refers to the type of work that search engine architects approve of, but since it is subject to human opinion, the boundaries of White Hat SEO may evolve over time, and some factors that are accepted today as White Hat may become Black Hat in the future. However, the sophistication of Google’s algorithms are such that cheating or tricking them via Black Hat SEO is not considerably more difficult, meaning that White Hat SEO may at some point become the only SEO that works. Black Hat SEO is a kind of SEO work that exploits loopholes, weaknesses or flaws in search engine algorithms to leverage rank. It sometimes works well short term but is usually reduced to zero effect or penalised once discovered.
Whois – a public directory service that provides details about the registered owner, re-seller and nameserver settings for a domain name license. Usually, legitimate businesses will have all of their correct contact information available in these records. It’s possible to use proxies to hide registrant details, but this may be a ranking factor for SEO, so we never recommend obscuring your domain registry details in any way.
Wikipedia – the online encyclopedia that often ranks well ahead of business websites – because it has a very high level of trust online and is massively linked-to from outside their website i.e. many people refer to it and provide a link to a page in it as a reliable source of more information for their users, but that increases the rank capability of Wikipedia itself. If you rank higher than Wikipedia in your vertical (niche or genre) then you’re probably doing well! Try a search for “seo services” and check where my other website (www.seoservices.net.nz) ranks against Wikipedia.
WordPress – the website CMS that this website is built on. WordPress is the most widely used CMS on the planet. I’d recommend it for many businesses except those required complex eCommerce stores – for which I recommend Magento. WordPress is Open Source – which means the code used in its construction is able to be edited by the owner and user any way they like. Because of this, WordPress websites offer true ownership. Applying SEO services to a WordPress site is easy as pie!
XML – a data document usually used as the base for a website’s sitemap. You can use a TXT file instead, but XML is more useful.
X-ited and X-tatic – what you would be if you ranked #1 in your vertical for a commercially relevant keyword phrase. If you need help getting there and can’t spare the 2 years you might need to learn everything on this website, talk to us about what SEO services we can offer you. No budget too small, although if it’s $100 a month, don’t expect much in way of earth-shattering results, but we’ll be happy to guide you on how best to use the $100 to your advantage.
The defenitions here are provided in my own words and reflect my understanding of them. Sorry if I get something wrong. All content is protected by Copyright law.