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Phrase – any word or sequence of words that occur in searches. Specifically, these are “keyword phrases” in SEO. Discovering exactly what kinds of phrases actually occur is an important part of SEO work. We can’t do any SEO services on your website without doing this research.
Post – any article that you write in a blog – called a blog post. In WordPress, all articles, pages and other page-generating elements in a theme are all actually posts. They are identified as a code number Post ID in the WordPress system, and if you have post title as permalink turned on, the post number is converted into a word-based name. Despite this, the actual post will always exist in the WordPress system as a post ID and can be referred to as such.
Process – you should follow a process when implementing SEO. The process should follow a structured plan that doesn’t overwhelm your time resources. Take your time. Do what you can, but do some every week via a process.
Penalty – an action carried out by a search engine to demote your website rank for a specific reason, usually because you have breached recommended quality guidelines. Search engines are getting very good at working out if you are trying to game the system to gain rank. If you or your website appears to behave in a way that matches what the search engine sees as being underhanded or contrived, you may find your site on the nasty side of a penalty or manual action. We carry out SEO work on a regular basis to resolve any kind of rank penalty including link detox.
Page Rank – an algorithmically calculated number that suggests how well your web page might rank in search results. I personally find such figures to be fairly useless in isolation, but when used to compare one site to another from the same genre, they can sometimes be quite useful. Ditto with PA and DA figures calculated by Moz. Take with a pinch of salt.
PA – stands for Page Authority. An algorithmic figure of ability to rank for any given web page. PA is associated with SEO Moz – a highly respected and trusted source of some really neat SEO software. I tend not to rely too much on the figures, except for making comparisons.
Panda – a Google algorithm designed to sort websites by content quality and fairly reduce the rank capability of sites that don’t offer users much value. More details on my Google Algorithm page.
Penguin – another Google algorithm. This one designed to assess websites’ link profiles to weed out unnatural, low quality or manipulated links in order to fairly reduce benefit, eliminate benefit or even penalise sites that had them, in favour of ones that indicated actual trust value and more likely obtained through natural processes. More details on my Google Algorithm page.
Plan – something you are crazy to proceed without when doing SEO work on your website. Every SEO project should have an overall strategy plan that doesn’t limit itself to on-page SEO or any other single facet of digital marketing. Talk to us about forming a digital strategy plan for your company.
Product page – any post page that refers to an item in a “productised” website. Usually product type posts conform to a template, i.e. they have a description section, a price, and SKU field, a category name, a short description and a stock count. Many other fields may be assigned to a product post page, but once productised, the site is usually ready to begin selling online. Some websites do have “product” pages where the page content is about the product. They may even have some of the same elements from a templated product page, but are not able to be sold and transacted by the website. Sites like that are not productised. Performing SEO on productised content carries its own level of complexity, and this is where a structure plan is quite important. Non-productised websites just use regular content SEO strategies. In other words, SEO implementation does differ depending on how products are presented.
Quality traffic – the kind of visitors that you want coming to your website because they are most likely to want to do business with you. How do you know if your website is getting quality traffic? You measure conversions per hundred visits. Your goals should always be to increase the conversions in total, and increase the conversions per hundred. A reasonable conversion rate might be around 1-5%. For some sites, below 1% is not unusual.
Queries – any instance of a keyword phrase being used to search for something. A keyword phrase will be said to have X number of queries per month on average. 10 per month is very low, but may yield results. Keep in mind that conversion depends largely on visitor quality, so don’t ignore keyword phrases with low query rates. They may well be providing you with the highest visitor quality.
Reciprocal link – a link from one website to another that is exchanged between the two websites, i.e., they link to each other and therefore have increased their link profile. This used to be done a fair bit some time ago for SEO, but in today’s SEO reciprocal links don’t count toward rank, because when they occur, it’s fairly obvious that the linking is established through an unnatural process – the two website owners or managers probably agreed to set links to each other’s sites as a business exchange. Not sure how to figure out what kind of links will count positively toward your link profile? Hire our SEO services to find out.
Redirect – an instruction set in a website to direct traffic for a given URL to another URL. This may be done temporarily when the content at the original URL still exists, or permanently if the content at the original URL has been removed entirely. Identified as 302 (temporary) or 301 (permanent).
Referrer – a source location from which a website visitor came to your website. The visitor may be a human or a bot. Google or Bing search may be an organic referrer or a paid referred (organic rank or paid rank links), or your visitor may have followed a link to your site that they came across while viewing another website’s page. Examples might be a directory page, a social media page, or someone’s blog or contextual links in their site. Google Analytics provides data on which site and page has referred a visitor to your site.
Re-marketing – using a display advertising tool that shows your ads to people who have visited your website. It works well for reminding your visitor what you can do for them. To find out more, visit my Google re-marketing page.
Reputation Management – a specialist field within SEO services that manages searches based on a person’s name with the intention of pushing ranked negative information about the person down the ranks onto page 2 or later of search results pages, by successfully ranking other pages of content ahead of the negative information.
ROI – stands for Return On Investment. This is (or should be) the primary goal of your SEO or Adwords campaign if you do one. It’s certainly the goal of our SEO services, but that isn’t a given with many SEO agencies. If you are considering hiring an SEO agency, make sure you discuss ways that you can measure your Return On Investment.
Relative link – a link in HTML code that only refers to the subfolder and file name for the web page or content element. A relative link does not contain the domain name in the http element, which indicates that the host domain name if to be used by default. Relative links are often used when web content needs to be shared or migrated between domain names, because it preserves link integrity when website files are transferred to a new host and domain. This contrasts to Absolute links that include the domain name in the http address. Such links need to be modified to display the new domain name if content and files are being migrated to a new host.
A relative link will look like this: /seo-services/
An absolute link will look like this:https://crankedseo.com/guides/seo-services/
Registrant – the person or company that purchases a domain name license.
Registrar – the agency responsible for processing your domain name registration.
Robots.txt – the text document in a website that tells search engines which pages or directories you don’t want visited by the search engine’s crawler. Usually works, but is not a 100% guarantee that content within the disallowed page or directory wont appear in search. There are many instances where having a page appear in search engines is not a good thing, even if you do want human visitors to be able to access the page. Talk to us about SEO work around controlling your indexed pages and how this might affect your Google rank.
The defenitions here are provided in my own words and reflect my understanding of them. Sorry if I get something wrong. All content is protected by Copyright law.