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Genre – the kind of subject or the market segment that your website is in. Websites are compared to each other within a genre when assessing rank positions. Usually any given genre will have a statistical profile that your site is compared to. If you babble off-topic in your website you can accidentally get thrown into the wrong genre by search engines and that could mean a disaster for your SEO rank. Keep all (or most) of the text in your website on the right topic for what your website offers or does.
gTLD – stands for generic Top Level Domain. These are domains that are not associated to a specific country, so can be targeted to anywhere in the world. Examples are .com, .net and .biz. There are lots more.
Guest post – this is a post that someone places in someone else’s blog. Often used to disseminate content from the writer’s own website, and usually contains a link back to the source. It’s used as an SEO strategy, but consider this: Do you trust a website that allows anyone to post on their site? Are all of the other posts great and engaging content like yours? If you’re doing this for SEO reasons, be careful. You may be getting into hot water, and down the track you might even get yourself a Google Penguin penalty.
Google Search Console – here’s a link to info on Google Search Console – full explanation there. Basically, GSC is the #1 SEO tool you should be using to measure your current state and performance in Google search.
Google MyBusiness – a great application for managing your business, it’s location(s), Google Maps, Google+ pages, Google Analytics etc.It brings all of this data into a single app that makes for easy reading and quick access.
Google – AKA “the big G”. A search engine. Sometimes also referred to as “God-gle” due to their overwhelming global power in determining whether or not you can find any given website. Getting ranked on page 1 in Google is everyone’s goal – but not many can do it. Those who can’t have to find other ways to get found, like by paying Google for sending them traffic through Adwords. That’s how they earn a gazillion dollars per day. Nice gig. Wish I’d have thought of it 15 years ago.
Googlebot – Google’s robot, AKA crawler. Comes in several varieties for different content types, because the bot that looks at websites for rank on desktop computers is not the same bot as the mobile crawler.
Goal – an action that you want a visitor to your website to take. It might be a simple thing like reading your blog post, or maybe filling in an enquiry form. You’d set goals in your site because otherwise why do you have a website? Without goals, it’s also very hard to build a decent website – because everything should revolve around your goals.
GSC – stands for Google Search Console.
Heading tag – any heading on a web page inside a <h> tag. <h> tags denote headings usually from size h1 (biggest) down to h6 (smallest) and signal to search engines and humans that the text within them is a heading Crazy huh? You should use these as heading. That’s what they are for! They are not for making your paragraph font bigger!
Hummingbird – the common name for Google’s algorithm launched in late 2013. Also known as ‘the semantic search engine’. Hummingbird succeeded ‘Caffeine’. This is scary stuff because it’s an algorithm designed to learn and adapt intelligently. Pretty soon it’s gonna start talking back at you and you’ll think it’s a human. Not long after that it will launch all of the world’s nuclear weapons in an attempt to destroy human kind and then the world will be run by robots.
Hosting – a service where some kind of digital data is stored on your behalf, usually for a fee. This might refer to website hosting, email hosting, app hosting or having guests over for tea and biscuits. Usually that last one is for free.
Hits – used to be referred to often as a productive metric. It represents the number of times a resource has been loaded from your website and doesn’t necessarily correspond to actual web traffic numbers. Because of the vague nature of its relevance to real traffic numbers, I recommend you view Google Analytics data for far more relevant indications of web traffic to your site.
htaccess – a file in your website that controls access to a folder or directory that it’s in. You can use htaccess to keep some kinds of visitors out of your website. Very handy, but very dangerous to edit if you don’t know what you are doing. Best if you access this via FTP and make a copy of it before testing a change as you may lose all access to your entire website if you make a mistake when editing, or accidentally prevent Google from crawling content you want ranked leading to a huge SEO disaster. Not for beginners.
HTTP – stands for hyper text transfer protocol. This is an accepted worldwide standard for transferring data between a host and a user’s browser. It is an unsecured method of transmission and can be intercepted by third parties.
Human readable – refers to content in your website that you can see when the page is displayed in the browser. There is usually a lot of code content and also text content that is often not displayed to the user. The human readable content is usually a subset of the bot-readable content. Bots like to read. Especially really long Russian novels like War and Peace. But they are not much fun at book clubs.
Impressions – the number of times any web element appears in front of a user. That doesn’t mean they necessarily notice that it’s there, or if they do, it doesn’t mean it prompts them to take any particular action. Impressions are a count of opportunities only. The kinds of impressions we often talk about for SEO are the ones when your web page(s) appear in search engine results. An impression may be triggered anywhere in search, not necessarily on page 1. It may be page 100. Google Search Console will provide you with feedback on organic impressions that your website is getting. In Google Adwords, impressions are generated for your ads in a hope that a user will click on one of them and follow a link to your website. For Google Display or Search ads, you don’t pay for the impression, only for clicks.
Just like when you meet a pretty girl, if you make a bad impression first time ’round, it’s hard to get Google to forget what it first thought of your website and you have to expect to take a bit longer to get to first base / rank.
Inbound – usually used in reference to a type of link. Inbound links are the ones you really want. They lead people to your site, but not necessarily. The link is located on someone else’s website and leads to yours. You will get web traffic through such links, but only if the user sees good reason to follow it. Google on the other hand will follow the link if allowed to do so, even if it looks ugly and unpromising. There is an attribute called ‘nofollow’ that may be set within the link that requests that search engines do not pass through the link, but it’s only a request, not a command. i.e. Google ‘may’ in fact follow such links, and some interesting wording from Googlers seem to indicate that Google does indeed follow some such links in certain circumstances. The number and quality of inbound links to your website is a ranking factor and building such links is part of our SEO services on offer.
IP address – stands for Internet Protocol address. The numerically coded location of a web resource. New Zealand uses IPv4 addresses – there are 4 octets in the address – basically 4 sets of numerals from 0 to 255 displayed with a dot between each octet like this: 192.168.000.001. Usually, the first set of numbers are assigned broadly at country-size levels. The third and fourth octets are usually assigned within much smaller zones, like within a certain ISP, or with a web hosting company. Many websites can share a single IP address, and these are sometimes referred to as a ‘network neighbourhood’. The entire internet communications system relies on IP addresses being correctly assigned and allocated to unique resources, however, because the possible number of combinations have been exhausted in some countries, those countries are also using the new IPv6 system. Gaining backlinks from websites whose IP address is either within the same C-block (third set of numbers in the IPv4 address) suggests that the website providing the backlink may be under the direct influence of the website linked-to. Therefore, links between websites in the same C-Block range may be considered ‘unnatural’ by Google and may be discounted from the link-graph when assessing rank strength contributed to from links.
Implementation – the application of SEO modifications to a website to attain a rank advantage. Planning how to apply SEO services to a website is a fairly complex task. It involves figuring out what the objective current position is, and determining what it will take to achieve a desired outcome. A comprehensive SEO strategy plan is recommended. This is not the same as an “SEO audit” that is used as a sales tool by some SEO companies. Be wary of applying recommendations from typically simplistic SEO audits without full and proper analysis. Strategy plans cost upward of $500, or not unusually around $1000 or more. Done by skilled SEO specialists, these are usually well worth the investment.
Index – The memory database of a search engine. The Google index is in constant change as modifications are made to both the algorithm and the content accessed by crawlers and reported back to the algorithm for indexing. Sometimes confused with the cache. In my view, the index is more about what the search engine thinks about your content. The cache is only what is in the search engine’s short term memory – a ‘snapshot’ of your website.
iFrame – a block of content within a website that shows content from elsewhere, but does not copy the content, merely providing a sub-frame within which it displays it. The iFrame allows for real-time display. The content in iFrames do not contribute to the SEO of the site in which the iFrame is displayed. It’s possible to use an iFrame as the only visible element in the browser, thereby making it look like the content being displayed is on the host domain. This can trick human users, but not search engines. A quick look at the source code would reveal the extent of the iFramed content.
Italic – the sloped font style determined in HTML by the <em> element.
Internal links – links that point to another page within the same website. The most common form of internal links are created by the website’s menu structure, but links within page content from an anchor to another page within the same site are also called internal links. You should use your commercially relevant keywords as internal links as much as you like, within reason, and without making the content look garish. Just don’t build links to your site from elsewhere with the same commercial keyword anchors in anything more than about 10% of all cases, or you may be thought of as a keyword spammer by Google. When creating links between your own websites, use the nofollow attribute if the links are part of the website template – like in the header, footer or sidebars.
The defenitions here are provided in my own words and reflect my understanding of them. Sorry if I get something wrong. All content is protected by Copyright law.