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Description – probably refers to ‘Meta Description’.
Developer – the nerdy guy or gal at a website design company that can read all the code and understands what it all means.
DNS – stands for Domain Name Server – which is the internet equivalent of the Dewey Decimal System for libraries where a web address is allocated a set of numbers and location code called in IP address. These make it possible for your browser to find the website server wherever it happens to be in the world.
Download – the process of collecting a resource from a website and saving it (temporarily or permanently) on your computer or other device.
Design – often seen by website owners as the entire page of content, but to web developers this refers more to the choice of colours, styles, font, and placement of images, use of lines, icons, bullets, shadows or image treatments, etc, but usually not the actual text or client’s images. Design can, but doesn’t necessarily, affect SEO.
Doorway Page – a website that is designed to funnel visitors to a specified location by targeting specific keyword phrases. These pages are highly optimised for SEO but no longer work as a valid strategy in SEO because they seldom offer much value to the user. Do not do this for your SEO campaign, it’s an idea that will probably get you a Google penalty.
Directory – a website that lists businesses and websites. Not all directories can be trusted as a good source of info. Also don’t add your website into a business directory just because someone said you should be doing that for SEO. Ask for advice.
Dog – an animal with (usually) four legs. Might also be a really bad website.
Domain – the main ‘name’ of your website address, which is basically the human readable version of the IP address, so that humans don’t have to have to try to remember all the awkward DNS numbers that locate the website.
Duplicate content – content in more than 1 page in your website that is a duplicate of another page. usually happens when you have products in multiple categories, or when search functions serve pages that have your content in a different URL than the original URL. Duplicate content will struggle to gain any rank on Google and should be signaled to search engines as to which version of the page is the original – this is done via the rel=”canonical” element.
eBook – A kind of book that starts with ‘e’. No, really. OK, it’s a book that’s available in digital form. Often in PDF format because PDFs can be read by most kinds of computer or mobile computing device.
eCommerce – after the last definition, the answer might surely be obvious: it’s a commerce starting with ‘e’. i.e. selling online.
Expert – what some SEO people call themselves when they can write 5 sentences about SEO and rank 240th in Google for “seo services expert”. Not to be confused with an SEO person who does in fact rank on Google’s page 1 for ‘seo services expert‘. That guy or gal is only mildly average at SEO, right? 😉
<em> – the HTML element to make text Italic. Don’t overuse. If you want to use Italics for all of your text, then use CSS settings in a global style. The Italic text is enclosed between an opening and closing element like this: <em>text</em>
em – a measurement of font size.
Engine – the search engine i.e. Google, Bing etc.
EMD – stands for Exact Match Domain. This is a domain name that matches against a commercial search query or keyword phrase. EMDs used to provide a lot of SEO benefit in the past. This is no longer the case. EMDs now have to have excellent content in their website in order to gain rank, but can provide some advantage for rank after the content has proven to be strong enough.
FAQ – stands for frequently asked questions.
Fetch – the action of sending a search engine crawler to your page in order to index its content. Fetches are managed in Google via Google Search Console. ‘Fetching’ – is something completely different: it’s an old-fashioned word for a pretty lady or a handsome man.
Font – the typeface used on your website. It’s a good idea to keep fonts as uncomplicated as possible, but you can use any websafe font available from Google fonts. You will need to install the font in your site and specify the font file location for your CSS files to refer to it. I presume that font don’t affect SEO unless you choose something that is difficult to read. Even then, it may be far more of a CRO issue rather than an SEO one.
Fresh – new content in your website that is supposed to keep search engines interested in coming back to your site to crawl the fresh material.
Favicon – the graphic icon used to display a miniature logo on the browser tab.
Flash – a not so flash way of placing animated content into your website. Some websites are made entirely out of Flash code – which is a disaster for SEO. Google will not crawl content inside Flash code. Use HTML5 instead.
Followers – people on social media channels that have indicated that they want to see more of your posts and content.
FTP – stands for file transfer protocol. It’s a method for uploading and downloading files between a client application and a hosting server. Usually for websites, this allows you access to all of the files used in your website. It does not give access to the website’s database if it has one. Database access is not necessary if your website is constructed out of static HTML files. You may need FTP access if you want to upload verification files from Google or Bing or some other party. Usually they would get uploaded into the root folder – which is the highest level folder in the directory tree structure in a website.
The defenitions here are provided in my own words and reflect my understanding of them. Sorry if I get something wrong. All content is protected by Copyright law.