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Search Engine Optimisation
SEO services are website services that adjust, build on and most importantly also future-proof website content and context in a way that will assist in gaining traffic from search engines, by way of un-paid ranking, and as a result of active searches by the search engine user.
My mission statement for all SEO services I provide:
The fundamental part of all of the content in this site, the advice I provide to you and the suggestions around how to apply SEO yourself, is that I aim to show you a way in which you can gain the traffic you need, increase your profitability and be able to maintain a strong position for the long term, irrespective of any changes in Google or Bing’s search algorithms. This a significant contrast against the services offered by many SEO specialists who claim a guarantee of quick results which may appear to be fruitful for a short time, but usually result in rank instability or even dramatic loss of rank in the long term. Sustainability and improved business performance is the outcome I desire for my clients, and it’s usually what they desire for themselves too.
Any SEO services offered will be established by a business plan that focuses on your underlying goals and desired business outcomes. Usually, it’s impossible to simply quantify all necessary work as a fixed price or fixed term package because every business has a different starting position, different goals and different competitors. Your business is unique. I can provide you with a full analysis of your current position and map out how to achieve your objectives.
Please call one of our consultants for information or use the enquiry form on this site to get in touch.
Keyword research remains a fundamental part of all SEO services whether they be implemented on-page via content or off-page via backlinks. It’s virtually impossible to practice SEO effectively without establishing undeniable demand for search results from commercially relevant keyword phrases.
Since October 2013, Google organic search has become more semantically focused – meaning simply that implementing exact matches to search phrases in your website is not necessarily the answer. We now have to consider that close matches in meaning are also an important consideration when selecting keyword phrases, and this usually requires native speaker knowledge of the language in which the SEO work will be performed.
The keyword research that we perform on your behalf will be conducted using several methods of discovery, including but not limited to analysis using Google’s Keyword Tool, analysis of any existing web texts that you currently use, and analysis of your rank competitors. We take particular care in extending research to both the semantic (meaning of words) and morphological (shape of words) aspects of your most commercially relevant search phrases, but we also don’t set any limit to the number of search phrases that will be monitored or implemented through the SEO work. This means that recommendations we provide will often cover a vast range of methods from technical SEO through to copywriting and link building.
Conversion Rate Optimisation:
When implementing SEO services on your website you must also consider Conversion Rate Optimisation (CRO), because the time and energy (and probably also financial cost) that you invest in search optimising your website will at least in part be in vein if you don’t carefully direct your website visitors to complete their journey in some sort of conversion.
The primary purpose of your website is to assist with or to complete conversions. These usually come in two main types: micro and macro. A micro conversion may be the completion of a relatively simple step, such as viewing more than one page on your website, or viewing a video, or spending more than 5 minutes engaging in your content. Macro conversions usually (but not always) have several micro conversion steps ahead of them. The macro conversion may be something like purchasing a product on your site, or submitting an application form and represent major ‘end’ steps that align with your business goals. Understanding how this works, and how to make it easier for your website visitor to complete conversions will be a significant contributor to the success of your website.
Because conversion pathways often require design changes, we will make clear and concise recommendations around how you can modify your page design or layout to guide conversions. This involves placement of key elements such as value propositions, calls to action and navigation points.
Health Check & SEO Strategy Plan:
One of the SEO services I recommend to all website managers is a thorough health check of your website, even if you plan to implement SEO work yourself. We will be happy to provide you with a strategy plan that you can apply at your own pace. This is not a superficial ‘sales-pitch’ type analysis. It’s a full statement of current SEO status with a clear plan to work from going forward. We’re completely up-front and transparent with what we would do to improve your website, so you’re welcome to fall back on our guidance but do the work yourself. Consultation and analytics is at an hourly rate. Use as little or as much as you like.
Pay Per Click Advertising:
There are often instances when SEO services will not make an impact on business performance for some types of conversions or marketing initiatives that you wish to implement on your site. An example of one is when you have a short term promotion for a few weeks on a certain product or service, and you need to have an immediate effect on traffic volume to your website. In such cases, the best course of action is to drive traffic to your site via paid advertising channels, including Google Adwords search network or Google Display advertising. For any given promotion, we can provide you with a plan, recommend a budget level and implement a campaign. We will provide copywriting services for your text ads and our sister company, Forge Media, will be on hand in case you need display advertisements or other marketing collateral designed.
Pay Per Click advertising (often also called Cost Per Click advertising) will provide you with an immediate response in visitor traffic. Costs vary considerably depending on the genre your business belongs in, and depending on how aggressive you wish your campaign to be. There is no minimum spend on PPC ads. You can start from as little as a few dollars per day. Our charges for campaign development is on a per hour basis. You can also ask us to manage, monitor and tune your campaigns as they run so that you don’t miss opportunities that arise. Management is also on a per hour basis, with a minimum of 1 hour billed per month. Use this service as little or as much as you like. For managed campaigns, and to ensure we can provide you with the best possible service, you will not be able to make changes to the campaign yourself.
I only provide SEO work via my employer. If you would like me to work with your business, please contact me via OnePartner. Alternatively, you’ll find some local providers listed on this page. I am not affiliated with these businesses in any way, and provision of links here does not constitute an endorsement. If you have any feedback about these providers, positive or negative, please feel free to let me know.
DID YOU KNOW?
Only around 2% of Google searchers will look beyond page 1, meaning, if your website doesn’t achieve page 1 rank for at least one keyword, you’re in trouble! Almost every website can gain first page rank for some obscure or seldom used keyword phrases, so optimising for ones that are commercially relevant is the key. About 75% of Google searchers prefer not to click on the paid ads, believing the organic results to be more relevant than the ads. This is probably a result of poorly targeted Adwords campaigns.
SEO Copywriting Services
Copywriting for SEO is not the same as writing for print – so the skill in creating text for both readers and search engines is one that should be acquired from a professional who is experienced in this area. It requires an excellent command of language and the ability to use keywords to communicate just the right message. Keyword research is the foundation, so copywriting services we provide will be preceded by a keyword research component as a mandatory inclusion. Web copy is designed to do two jobs: 1. Attract search traffic using the actual words that you can prove people are using in Google to look for your website and 2. Help inform and guide your visitor. Great web copy is much more than just writing interesting texts, it’s about trying to make sure your visitors end up being convinced that your website is the right place for them to do business.
Our charges for copywriting work are on an hourly basis. Use our service as much or as little as you like.
Link Removal & Link Detox:
Many website owners that hired SEO services, or that implemented SEO themselves at some stage, built many links to their site’s pages from other sites that are now seen to be un-trusted or irrelevant. This is because the common practice in the past for SEO was to simply get as many links as possible from other places on the web. Since 2012 this is no longer a valid SEO strategy to gain credibility or page-rank, because logically, the number of links a site has pointing to it has no effect on the quality of the content within that site. The quality of the content in the site is now paramount.
Some of the links a site may have can have a negative effect on the page-rank of both the site as a whole and individual pages. Poor quality links need to be removed to eliminate that negative effect. We are able to identify which links need to be removed and also assist in actioning their removal, which includes advising Google that a link clean-up has been conducted.
Links are still an important factor in getting rank, but any links that remain from old link-building campaigns, or any new links acquired from now on should have a natural and logical pattern of distribution from a natural selection of relevant websites. We can assist in determining which selection will provide you with a benefit.
Contact us for more information about link removal and detox, and link acquisition campaigns for positive page-rank gains. Our work will be made as forward compatible as possible to ensure any negative changes in Google algorithm toward link value in the future are mitigated via low risk campaigns.
I do not provide any SEO services to clients direct. Sorry! If you would like me to connect you with a trusted provider, please fill in the form here and I will pass on the details to one or two companies I trust and know will do a great job for you.