How Usage Data in G-SERPs can Affect Your Organic Rank
My Best Guess
My Best Guess
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Refer to the Google Ranking Factors Intro to read my explanation of some of the terms used in each analysis.
Google Ranking Factor: Return to G-SERPs
Google will most likely monitor a user’s behaviour based on how quickly they appear to have abandoned a particular site. If a user makes a search and decides to enter a website by selecting the link in Google Search Results Pages (G-SERPs), but then returns back to actively using engaging in the search results page by selecting another link, or scrolling down, or loading a second page, then this may be seen as a negative factor for the first clicked result. While I don’t think this is a very reliable indicator, if a website repeatedly demonstrates that a quick return to SERPs is not unusual for that site, then it builds a pattern of behaviour that is indicative.
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