How Social Media Can Affect Your Google Rank
My Best Guess
My Best Guess
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Refer to the Google Ranking Factors Intro to read my explanation of some of the terms used in each analysis.
Google Ranking Factor: Social Shares
A social share occurs when your page URL is pasted into a social media platform. Typically what happens is that a user may copy and paste your URL into their social media feed. This generates both a link and a content element in the social feed and these may assist in generating rank for the page whose URL has been shared, and to some smaller degree, to the domain as a whole. There are however several conditions that can affect how much, if any, ranking credit is earned.
Typically, when your URL is shared to a social media platform, either the actual links is shared, or a shortened link may be generated. Both tend to gain the “nofollow” attribute, so cannot directly benefit from the social media page or site’s own ranking strength. This is because the “nofollow” requests the search engine to not pass through the link to your site. This is just a request, not a demand, nor a fail-safe way to prevent a crawler from passing through the link. Google however will typically honour such requests. The link therefore can’t pass page-rank to your page for Google organic search, however, the link will appear in your link profile in Google Search Console, and is likely to add positive weight to the profile and therefore to rank gained from link metrics. This is all conditional on the social media page being open to crawling by Google.
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