Cranked SEO is a brand I created to provide website owners with a detailed introduction to SEO. Most of the aspects of SEO noted in this website can be implemented by the business owner, but typically I find that business owners are already time poor and need assistance with their online projects. This site isn’t intended to be an exhaustive source of information of all aspects of SEO, but I also didn’t want it to be superficial and just a ‘sales pitch’ for SEO work. I truly desire that your efforts are successful and that you gain significant benefit from reading the content here.
Thanks for engaging and best of luck!
A little About Me:
I was only introduced to SEO in 2013 but I quickly discovered that the insights I gained from my university studies of Linguistics (2002-2006) provided me with a deeper appreciation of how search algorithms work. I realise now that my interest was sparked when I studied a paper about a New Zealand language corpus – a collection of language content of both written and verbal sources from native New Zealand speakers of English. The study focused on the use of words and the way in which patterns emerged within the language that were often repeated. It showed that language use could be categorised and mapped to generate statistical data. At the time, I had no idea that search algorithms might have been doing the same thing.
In 2006 I began writing a Master’s thesis on the lexicalisation of morphologically complex words – a study of how we store words, phrases or even longer segments in our mind and can reproduce them without having to ‘construct’ them on the fly. While I believe construction does happen, I also believe that some pre-constructed content is stored as single units.
Both of these fields of study converge when considering how Artificially Intelligent systems must process language.
Since 2011, Google’s search algorithm has undergone many changes with the intended end result of being able to render relevant and desired outcomes for the user. I’m fascinated by it and excited to observe the changes being made, and search results improving all the time. Because I was also interested in Language Processing in AI, the Google algorithm has become a key area of interest for me.
It’s definitely not everyone’s cup of tea, but if you’re reading this and have engaged in other parts of my website, I hope you too can appreciate the immense complexity and marvel at where it could be headed.
I am now Google Adwords and Google Analytics certified and work for One Partner Ltd as their digital marketing manager.
New Zealand Digital Marketing Community:
A community to share & discuss digital marketing ideas
I’d like to invite Kiwi digital marketers to share ideas about digital marketing, discuss latest search engine changes, and even share some SEO stories if you have them. Please share.
A little bit of fun: “confectionery based circus skills” < Google this.
This experiment is proof that ranking on Google Page 1 for a search phrase that never occurs in real life has no commercial value to you as a website and business owner.
I do not provide any SEO services to clients direct. Sorry! If you would like me to connect you with a trusted provider, please fill in the form here and I will pass on the details to one or two companies I trust and know will do a great job for you.