Your website is a key part of your business future. If it’s not appearing in Google’s first page of search results, your online success is unlikely.
What is Cranked SEO?
It’s Everything You’ll Ever Need to Know About Google Search Engine Optimisation
I designed and built this website for the purpose of providing you with a range of options and action points so you might get your website to rank on page 1 of Google’s search results. It’s free! Please enjoy and share on your social channels… perry bernard.
Optimising a website for Google or Bing searches takes both persistence and patience. Given enough free time, we’re sure you can learn the key elements yourself, but most business people tend to be time poor. Once you’ve mastered SEO, you’ll also need to spend time every week keeping your skills current, because the search environment changes constantly. I recommend that you set aside a regular time slot every week to learn and practice SEO.
Follow my 10 step SEO guide and you’ll be headed in the right direction towards SEO fitness, but be prepared for a bit of sweat…
The Harsh Reality
Most people don’t bother searching in Google beyond page 1 of search results. In fact, about 98% of all Google organic search referrals come from page 1 of search results. Only the most persistent will look at page 2 or later. So the key to successful SEO is to have your website appearing on page 1 for at least 1 of your most important referring keywords. But always remember: a quality referring keyword is one that people actually use to try to find what you offer! Optimising for words they don’t use has no commercial value!
SEO & profitability
The main point of hiring an SEO services provider, or practicing recommended SEO methods on and around your website is to make your business more profitable or your information more easily accessible to its key audience. This means that good SEO work may not even increase your site’s visitor numbers, but rather it should increase the quality of those visits. A quality visitor is one that is ready to do business, or is actively searching for what you offer.
You’ll also need to consider what happens to the website visitor once they reach your site. Getting your visitors to take the steps you want them to take, like buying an item, or viewing a certain page, is called Conversion Rate Optimisation. There are many different types of conversions.
HIRE FROM WHERE YOU ASPIRE!
I strongly believe that when hiring an SEO services provider you should only hire one that can get themselves into Google’s first page for at least one main SEO related keyword phrase, like ‘SEO services’ for example. SEO services providers’ websites have to compete in a very competitive environment for rank – obviously because each of their competitors works in the field of SEO too. That’s really to your advantage because it becomes very easy to see which one can do the job, and which one is distinctly second rate at it. At least if you hire someone from page 1, you are hiring one of the top 10.
What is SEO?
SEO stands for Search Engine Optimisation. It falls into two major types: on-page and off-page, and several subtypes: like technical SEO or copywriting, but the key to getting it right is to build the right balance and volume of all types and parts together into a single overall strategy that is designed to appeal to and obey the guidelines of search engines like Google.
Arguably the biggest and most important part of SEO is about building the right website content – texts, images, videos and so-on, but other elements are also very important. The great news is that as a business owner you will be the best person to create or collect the right stuff as the building blocks, and your SEO provider becomes the one who assembles it in the right shape.
Already in Google?
If your website already gets page 1 search impressions in Google for some of your main keywords, then you can still greatly benefit from further SEO work. Why? Because on page 1, a single place improvement can make a big difference to the average number of clicks that it could generate through to your website. A rise of one place can gain 20-40% in click-throughs. A rise of two places can gain roughly 100%. Rising from tenth place to first place is about a 1500% increase in probability of click-through!
I’m a self-taught SEO specialist and now Digital Marketing Manager My fascination with Google search and SEO practices started in 2006 when I operated my own online businesses. I’d discovered by accident that increasing texts on the site and making the effort to update content really helped my ranking in Google. I really didn’t have a clue how this worked, but it’s where my journey into SEO started.
Soon enough I came to realise Google was using a system that worked on vast collections of words and statistics – and that my post-graduate studies of Linguistics really helped me in figuring out the relationships between language and their search algorithms (software).
By 2013 I built my first #1 ranked SEO Services website using what I thought were the right SEO techniques of the time. All through 2013 and 2014 Google issued major updates to their search algorithm that turned SEO upside-down for many, and this made me realise that SEO work was going to be a daily exercise. It just couldn’t be left alone, and I had to learn new things every day to be able to keep up. By mid-2014 my second SEO site hit top position and has remained there steadily since.
I authored this site firstly because I want to share some of things I have learned, and secondly because I’d like to deliver SEO services to small enterprises and actually make a real positive difference to their online presence. The SEO services market has been clouded in the last few years by international fraudsters offering guarantees they could never deliver on, and this resulted in a negative perception of providers in the industry. Let’s change that perception!
Best of luck with optimising your website!
I do not provide any SEO services to clients direct. Sorry! If you would like me to connect you with a trusted provider, please fill in the form here and I will pass on the details to one or two companies I trust and know will do a great job for you.